Create Newsletter
Eve
Eve helps tourism teams turn topics, source material, templates, and translations into review-ready newsletters - fast and consistent.
This skill is for marketing teams that regularly create newsletters for guests, partners, media, or other stakeholders.
THE CHALLENGE
Hidden complexity
"Let's write the newsletter" - sounds like a quick task. In reality, this process involves many steps with potentially time-consuming pitfalls:
Researching Topics: Before starting to write a newsletter, the team needs to align on the relevant topics to be presented in the upcoming newsletter. Many different requirements and stakeholders must be kept in mind.
Writing the Newsletter: Lack of inspiration? Following the corporate language guidelines? The output from ChatGPT does not suit your template well? All these things add up.
Translating into multiple languages: Some parts can be optimised with automations and AI chatbots. However, did we think about replacing all links to point to the language-specific landing pages? What about the button labels? And did we adjust the UTM-parameters?
Overall, many of our partners report dozens of hours to complete a newsletter. And most of us don't have one newsletter: We serve guests, partners, media, etc. So the opportunity to win back some of our time is immense.
THE PROCESS
How the skill works
Eve adapts to your existing workflow instead of forcing a new one. The following is a best practice process example that multiple organisations adopted.
1. Research topics
Eve suggests topics based on your criteria. Typical research includes:
Previous Newsletters
(Ideation) documents in your Sharepoint Folder
Your existing Content Calendar
Approved Website(s)
Result: A list of topic ideas
2. Write Newsletter
After you approved the topics, Eve:
Writes the content
Strictly follows your template
Adheres to your Corporate Language
Result: A Newsletter according to your template
3. Translate Newsletter
Once you completed the modification, Eve:
Translates into all defined languages
Searches for language-specific landing pages and replaces links
Pushes the newsletter in all languages into your existing Newsletter tool
Result: Newsletter in all languages ready to be sent
“Eve saves our team valuable time every month on newsletter creation, allowing us to focus more on strategic and creative work.”
Sabrina Vonesch, Lead Digital Platforms, Basel Tourismus
THE RESULT
A consistent, scalable process
As a result, you focus on reviewing the individual steps. Use your expertise for the final touches to create the most valuable newsletters together with Eve.
Example Output, Created with Eve by Ticino Turismo
Example Output, Created with Eve by RailAway
THE REQUIREMENTS
What Eve needs for this skill
Want to see how Eve could support your newsletter workflow? To get started, Eve needs:
3-10 examples of your newsletters
Your existing HTML template
A definition of what sources shall be used for the topics research
FINAL WORDS
Learnings
Thanks to many iterations with touristic partners, Eve has adopted this skill very well. To make it work for you, the most important part is a clear definition of what a good newsletter looks like. If all requirements are met, Eve is ready to support you in the newsletter process within a few days.
