Create Travel Itinerary
Sonny
Sonny helps teams turn vague requests from journalists, creators, and FAM trip guests into personalised multi-day itineraries - including research, scheduling, re-scheduling, and editable outputs.
Simply forward an email or any other information and Sonny will do extensive research about the incoming guest and match them with the local options - ensuring the highest personalisation to excite guests for your region.
THE CHALLENGE
Scheduling & Re-scheduling
Planning FAM trips and media itineraries requires matching guest interests with local hotels, restaurants, activities, opening hours, availability, travel time, and partner priorities. When plans change, the entire itinerary often needs to be adjusted manually.
THE PROCESS
How the skill works
1. Research guest interests & local options
Provide Sonny with the trip requirements. She researches the incoming guests:
On the web
On social media
In your correspondence
To suggest the most suitable hotels, restaurants, activities and tours
Result: A list of ideas
2. Create the itinerary
Sonny applies your template to adhere to your brand design.
Additionally, she adds all required information in your existing CRM to keep the data up-to-date.
Result: A highly personalised itinerary as editable Word document or pushed to your existing system.
3. Re-schedule when plans change
Change of plan? Don't worry, Sonny will re-schedule everything:
Double-checking opening hours and availabilities
Moving itinerary items according to new schedule
And much more
Result: Adjustments require just one message.
"I guide - Sonny does the heavy-lifting. We are a great team."
Milica Miller, Media Relation Manager Zurich Tourism
THE RESULT
More than just an itinerary
As you need to keep the flexibility, Sonny outputs a Word document so you can keep editing it. It consists of a step by step itinerary from the guests arrival to departure. You can also connect it to any existing system you may already have in place.
Even once the initial itinerary is created, Sonny is just one message away to help you with:
Re-scheduling
Checking opening hours
Making reservations
Update data in your CRM
…
THE REQUIREMENTS
What Sonny needs for this skill
To be able to do a great job, Sonny needs:
5-10 Examples of itineraries you created in the past
Preferred itinerary structure
Brand/design template
Partner database or list & Rules for prioritising partners
Access to your systems where you store data about your local partners like hotels, restaurants, tours & activities (Alternatively, Sonny can work with publicly available data)
FINAL WORDS
Learnings
The biggest learning from the initial deployment with Zurich Tourism: the itinerary is only the beginning. The real value comes when Sonny also supports follow-up work such as updating CRM data, re-scheduling, checking opening hours, and researching alternatives on request.
