Resolve data issues
Rio
Rio continuously checks your content and data sources for missing, outdated, duplicate, or off-brand information — then suggests fixes and updates approved changes directly in your systems.
THE CHALLENGE
Hard to keep all data correct
We'd like to have our content perfect:
Always up-to-date
Following our brand guidelines
Optimised for SEO (& GEO)
…
However, given the amount of content, dependencies and stakeholders, this is very difficult to maintain manually at scale. And even if we are very diligent: There is some legacy data or what's correct today may not be valid anymore in a few months.
We would need someone constantly checking, reviewing and improving. An impossible task for a human. Very possible for an Aumera (keep reading).
THE PROCESS
How the skill works
Rio checks your databases regularly for you. He reviews your content every night and surfaces potential issues. After your confirmation, he automatically updates the data wherever needed.
1. Scan content and data sources
Every night, Rio checks your website, CMS, content hub, data hubs, and connected systems for potential issues such as missing texts, duplicates, incomplete metadata, missing translations, outdated information, or content that does not match your brand voice.
2. Suggest improvements
Rio groups and categorises the issues, explains what needs attention, and suggests concrete fixes based on your brand guidelines, SEO requirements, translations, and data rules.
3. Update after approval
Once you approve, Rio updates the relevant fields directly in the connected systems, so improvements are applied without manual copy-pasting.
“Shortly after joining the team, Rio was already a strong candidate for our ‘Employee of the Month’ award.”
Christin Lehmann-Schwägli, Manager Digital Marketing, Basel Tourismus
THE RESULT
Consistent, Complete and up-to-date Data
The combination of tirelessly scanning your content and knowing your requirements from Brand guidelines, Rio can ensure your content quality. Organisations using Rio, notice:
Improved content consistency across pages and languages
Higher SEO readiness through complete metadata
More complete translations and multilingual coverage
Less manual checking, updating, and copy-pasting
THE REQUIREMENTS
What Rio needs for this skill
To ensure high quality assurance, Rio needs:
Access to CMS, content hub, website, and relevant databases
Brand voice and content guidelines
SEO and metadata rules
Translation requirements
Approval rules and responsible reviewers
FINAL WORDS
Learnings
This is likely one of the highest impact skills the Aumeras provide so far. At the same time, it can be adapted quickly and your team does not need a lot of resources to set it up.
The only challenge we observe: Long-existing content issues can no longer be ignored. This may feel like additional work in the short-term. Rio makes hidden issues visible and turns them into an actionable improvement queue
