Privacy Policy

Last update on August 20, 2025

Welcome to Aumera. This Privacy Policy is designed to help you understand how we collect, use, disclose, and safeguard your personal information when you use our website and related services.

1. What do we do?
2. What do we inform about?
3. Definition of terms
4. Contact
5. Data security
6. Rights of data subjects
7. General principles
8. Individual data processing operations
9. Does our privacy policy always remain the same?

1.    What do we do?

Aumera AG (Hauptbahnhofstrasse 7, 4500 Solothurn) operates the website aumera.ai, os.aumera.ai, chat.aumera.ai and more (hereinafter referred to as "we"). The protection of your personal data is very important to us. In this privacy policy, we provide you with transparent and comprehensible information about what data we collect via our website and how we handle it.

2.    What do we inform about?

We use the collected information for various purposes, including:

  • Who is responsible for data processing;

  • What data is collected;

  • The purpose for which this data is collected;

  • The legal basis on which we collect this data;

  • To whom we pass on this data;

  • How you can object to data processing;

  • What rights you have and how you can assert them.

  • How we regulate data processing with our customers and partners via a Data Processing Agreement (DPA).

3.    Definition of terms

We do not sell, trade, or otherwise transfer your personal information to third parties without your consent, except as described in this Privacy Policy. We may share information with trusted third-party service providers who assist us in operating our website or conducting our business.

3.1.   What is personal data?
Personal data is all information that relates to an identified or identifiable natural person. This includes, for example, name, address, date of birth, e-mail address or telephone number as well as the IP ad-dress. Personal data also includes data about personal preferences such as leisure activities or memberships.
3.2.   What are special categories of personal data?
Special categories of personal data are:

  • Data on religious, ideological, political or trade union views or activities;

  • Data relating to health, privacy, racial or ethnic origin, sex life and sexual orientation;

  • Data on administrative or criminal prosecutions and sanctions, as well as data on social assistance measures;

  • Genetic data and biometric data that uniquely identify a person.

3.3.         What is the processing of personal data?
Processing is any handling of personal data, regardless of the means and procedures used, in particular the procurement, storage, retention, use, modification, disclosure, archiving, erasure or destruction of personal data.
3.4.         What is the disclosure of personal data?
This is the transmission or making available of personal data, e.g. publication or disclosure to a third party.

4.    Contact

If you have any questions or concerns about the protection of your data by us, you can contact our data protection officer:
Aumera AG, Michael Koch
michael@aumera.ai

5.    Data security

We will keep your data secure and take all reasonable steps to protect your data from loss, access, misuse or alteration. Our contractual partners and employees who have access to your data are obliged to comply with data protection regulations. In some cases, it will be necessary for us to pass on your enquiries to our affiliated companies as part of order processing. Your data will also be treated confidentially in these cases. Within our website, we use the SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser.

6.    Rights of data subjects

6.1.        Right to information

You can request information about the data we have stored about you at any time. Please send your request for information together with credible proof of identity to michael@aumera.ai. The information will be provided in writing or in another form, including electronically if necessary. If you so request, we can also provide you with the information verbally, provided that you can prove your identity in another form. If you submit the request for information electronically, we will provide the information in a standard electronic format, unless you specify otherwise. As a rule, information is provided free of charge. If additional copies are requested, a reasonable fee may be charged. The right to obtain a copy of the processed data must not adversely affect the rights and freedoms of other persons. In the event of manifestly unfounded or excessive requests for information, we reserve the right to re-fuse to provide information within the limits of the law or to charge an appropriate fee. The processing of your application is subject to the statutory deadline of one month. Due to the complexity and high number of requests, we may extend this period by a further two months if necessary. You will be informed of the extension within one month of submitting the request for information. You will also be informed of the reasons for the extension.

6.2.        Cancellation and rectification
You have the option of requesting the deletion, correction or completion of your data at any time, provided that there are no statutory retention obligations or a legal authorization requirement to the contrary. Please note that the exercise of your rights may be in conflict with contractual agreements and may have corresponding effects on the execution of the contract (e.g. premature cancellation of the contract or cost consequences).
6.3.        Restriction of processing
You also have the right to request a restriction of processing if you dispute the accuracy of this data, the processing is unlawful, the data is no longer required or you have objected to the processing. If the processing of the data is restricted, it may only be stored. Further processing may only take place with your consent, for the establishment, exercise or defence of legal claims, for the protection of the rights of another person or for reasons of important public interest. You will be notified if the restriction is lifted.
6.4.       Right to data portability

You have the right to receive the personal data concerning you, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller without hindrance from us to which the personal data have been provided, where the processing is based on consent pursuant to point (a) of Article 6(1) or point (a) of Article 9(2) GDPR or on a contract pursuant to point (b) of Article 6(1) GDPR and the processing is carried out by automated means. You also have the right to request that the personal data be transmitted directly by us to another controller, insofar as this is technically feasible.

6.5.       Right of objection
If you have given your consent to the processing of your data, you can revoke this at any time. Such a revocation affects the permissibility of the processing of your personal data after you have expressed your objection to us.
Insofar as we base the processing of your personal data on the balancing of interests, you can object to the processing. This is the case if, in particular, the processing is not necessary for the fulfilment of a contract with you, which is described by us in the following description of the functions. When exercising such an objection, we ask you to explain the reasons why we should not process your personal data as we have done. In the event of your justified objection, we will examine the situation and will either discontinue or adapt the data processing or show you our compelling reasons worthy of protection on the ba-sis of which we will continue the processing.
You can object to the processing of your personal data for advertising and data analysis purposes at any time. You can contact us about your objection to advertising using the contact details provided in this privacy policy.
6.6.       Right of appeal

You also have the right to complain to a data protection supervisory authority about the processing of your personal data by us.

7.    General principles

7.1.         What data do we process from you and from whom do we receive this data?

First and foremost, we process personal data that you transmit to us or that we collect when operating our website. We may also receive personal data about you from third parties. This may include the following categories:

  • Personal data & contect details (name, e-mail address etc.);

  • Online identifiers (e.g. cookie identifiers, IP addresses);

  • Behavioral data (e.g. how you use our application)

7.2.         Under what conditions do we process your data?

We process your personal data in accordance with the Swiss Federal Act on Data Protection (FADP). This includes processing necessary to:

  • fulfill our contractual or legal obligations;

  • provide and improve our services;

  • communicate with you;

  • comply with legal requirements; or

  • protect our legitimate interests, provided your personality rights are not infringed.

Where your consent is required, we will ask for it explicitly. You may withdraw your consent at any time.

7.3.         In which cases can we pass on your data to third parties?

a. Principle
We may need to use the services of third parties or affiliated companies and commission them to process your data (so-called processors). The categories of recipients are as follows:

  • Accounting, fiduciary and auditing company;

  • Consultancy firms (legal advice, taxes, etc.);

  • IT service provider (web hosting, support, cloud services, website design, etc.);

  • Payment service provider;

  • Provider of tracking, conversion and advertising services.

We ensure that these third parties and our affiliated companies comply with the requirements of data protection and treat your personal data confidentially.
We may also be obliged to disclose your personal data to authorities.
b. Passing on to partners and co-operation companies
We sometimes work together with different companies and partners who place their offers on our web-site. It is recognisable to you that this is a third-party offer (marked as "advertising").
If you take advantage of such an offer, we will transfer your personal data to the relevant partner or co-operation company (e.g. name, function, communication, etc.) whose offer you wish to take advantage of. These partners and co-operation companies are independently responsible for the personal data they receive. Once the data has been transmitted, the data protection provisions of the respective part-ner apply.
c. Transfer abroad
Under certain circumstances, your personal data may be transferred to companies abroad as part of order processing. These companies are obliged to protect data to the same extent as we are. The transfer may take place worldwide.
If the level of data protection does not correspond to that of the EEA area, we carry out a prior risk assessment and contractually ensure that the same level of protection is guaranteed as in the EEA area (e.g. by means of the standard contractual clauses of the EU Commission or other legally prescribed measures). If our risk assessment is negative, we will take additional technical measures to protect your data.

7.4.        How long do we store your data?

We only store personal data for as long as is necessary to fulfil the individual purposes for which the data was collected.
We store contract data for longer, as we are obliged to do so by law. In particular, we must store business communications, concluded contracts and accounting documents for up to 10 years. If we no longer need such data from you to provide the services, the data will be restricted for further processing and we will only use it for accounting and tax purposes.

8.   Individual data processing operations

8.1.        Provision of the website and creation of log files

If you merely visit aumera.ai, i.e. if you do not register or otherwise disclose information, only the data that your browser automatically transmits to our server will be collected. The data is technically necessary for the operation of the website.

What data do we process?

The following data in particular is processed for the provision of the website and the creation of log files:

·       Name of the internet service provider

·       IP address

·       Technical information such as browser, operating system or screen resolution

·       the date and time of access

·       Referrer URL

This data cannot be assigned to a specific person and is not merged with other data sources.

For what purpose do we process the data?

The log files are processed in order to guarantee the functionality of the website and to ensure the security of our information technology systems.

On what basis do we process the data?

The legal basis for this data processing is our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Our legitimate interests are set out in the purpose of the data processing.

Who do we pass the data on to?

The transfer of data is carried out in accordance with the principles described in the section "In which cases can we pass on your data to third parties" of this privacy policy. Please also refer to the specific information provided for each third-party service mentioned in this privacy policy.

How can you prevent data processing?

The data is only stored for as long as is necessary to fulfil the purpose for which it was collected. Accordingly, the data is deleted at the end of each session. The storage of log files is absolutely necessary for the operation of the website; you therefore have no option to object to this unless you do not visit our website.

8.2.       Cookies

Our website uses cookies. Cookies are text files that are stored on the operating system of your device with the help of the browser when you visit our website. Cookies do not cause any damage to your computer and do not contain viruses. Some cookies are technically necessary for the website to function. Most of the cookies we use are so-called "session cookies". They are automatically deleted at the end of your visit. Other cookies remain stored on your end device until you delete them or their expiry date.

For what purpose do we process the data?

We use cookies so that we can use the data collected to make our website more user-friendly, effective and secure. In particular, we use cookies to save your preferences (e.g. language and location set-tings), to ensure the fast provision and attractive presentation of website content (e.g. through the use of fonts and content delivery networks) and to analyze the use of this website for statistical evaluation and continuous improvement (usually using third-party cookies). The purposes for which we use the (technically unnecessary) cookies in detail can be found in the following explanations in this privacy policy.

On what legal basis do we process the data?

The legal basis for this processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR. Insofar as technically necessary cookies are concerned, our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR forms the legal basis.

Who do we pass the data on to?

The transfer of data is carried out in accordance with the principles described in the section "In which cases can we pass on your data to third parties" of this privacy policy. Please also refer to the specific information provided for each third-party service mentioned in this privacy policy.

How can you prevent data processing?

A cookie banner is displayed when the website is accessed. Cookies that require your consent in accordance with Art. 6 para. 1 lit. a GDPR are only activated if you give your consent. If you refuse con-sent, no data will be collected by the cookies requiring consent.

You cannot prevent the collection of data by cookies, which we use on the basis of our legitimate inter-est in accordance with Art. 6 para. 1 lit. f GDPR, by using the cookie banner. These cookies, which are technically necessary for the operation of the website, are stored on your computer. You can delete them completely or deactivate or restrict their transmission by changing the settings in your browser. If you deactivate these cookies, you may no longer be able to use all functions of the website to their full extent.

For cookies that are used to measure success and reach or for advertising, a general objection ("opt-out") is possible for numerous services via the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA)

8.3.       Tracking pixel

We may use tracking pixels on our website or in our emails. Tracking pixels are also known as web beacons. Tracking pixels are small, usually invisible images that are automatically retrieved when you visit our website or open our emails.

What data do we process?

Counting pixels can be used to collect the same data as log files. In addition, movement profiles of the entire session can be collected. In particular, tracking pixels are used by third parties whose services we use. Detailed information about these third-party services is provided below in this statement.

For what purpose do we process the data? 

Tracking pixels are used by various tracking services to analyse the use of this website and for statistical evaluation and continuous improvement. Tracking pixels can also be used for email tracking.

On what legal basis do we process the data?

The legal basis for the dissemination is your consent in accordance with Art. 6 para. 1 lit a GDPR.

Who do we pass the data on to?

The transfer of data is carried out in accordance with the principles described in the section "In which cases can we pass on your data to third parties" of this privacy policy. Please also refer to the specific information provided for each third-party service mentioned in this privacy policy.

How can you prevent data processing?  

To prevent data processing using tracking pixels, you can install suitable browser extensions such as uBlockOrigin and block external graphics in your e-mail programme or by not giving your consent for processing.

8.4.       Google Analytics

We use Google Analytics on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google".

What data do we process? 

Google Analytics is an analysis service for websites to collect information about the use of the website. In particular, the following information may be collected:

·       IP address

·       Technical information such as browser, operating system or screen resolution

·       Interactions on the website

·       Duration of the visit

·       Time and date of the website visit

·       Referrer URL

The IP address is anonymised by Google Analytics so that a personal reference is no longer possible. When a visitor visits our website for the first time, Google Analytics can generate an identifier to recog-nise the visitor when they visit the website again. If you are logged in with your Google account, data processing can also take place across devices.

For what purpose do we process the data?

Your IP address is used to determine your approximate location. We can use the information obtained from this to measure the relevance of our offers in different regions. We also use the IP address to de-termine where website visitors have come to our website from. The technical information is processed so that the website can be displayed satisfactorily on every device. The interactions, duration, time and date are collected so that we can use this data to evaluate and optimise our marketing campaigns and offers. We can also use this data to determine how visitors interact with our website, i.e. which content is popular with which visitors. The referrer URL is processed for the purpose of measuring the effec-tiveness and analysing various marketing channels.

On what basis do we process the data?

The legal basis for the processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR.

Who do we share the data with?

The transfer of data by us is governed by our statements on data transfer. As Google is a transnational company, your data may be transferred by Google to anywhere in the world. In particular, it may be transferred to Google's headquarters in the USA. A country in which the legislation does not guarantee adequate data protection.

8.5.       Meta Pixel

On our website, we use the Meta Pixel of the provider Meta Platforms Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, with headquarters at Meta Platforms Inc, 1601 Willow Road Menlo Park, CA 94025, USA, both together "Meta".

What data do we process?

The Meta Pixel is an analysis service for websites to collect information about the use of the website. In particular, the following information can be collected:

·       IP address

·       Technical information such as browser, operating system or screen resolution

·       Interactions on the website

·       Duration of the visit

·       Time and date of the website visit

·       Referrer URL

The IP address is anonymised by the meta pixel so that a personal reference is no longer possible. When a visitor visits our website for the first time, the meta pixel can generate an identifier to recognise the visitor when they visit the website again.

For what purpose do we process the data?

Your IP address is used to determine your approximate location. We can use the information obtained from this to measure the relevance of our offers in different regions. We also use the IP address to determine where website visitors have come to our website from. The technical information is processed so that the website can be displayed satisfactorily on every device. The interactions, duration, time and date are collected so that we can use this data to evaluate and optimise our marketing campaigns and offers. We can also use this data to determine how visitors interact with our website, i.e. which content is popular with which visitors. The referrer URL is processed for the purpose of measuring the effectiveness and analysing various marketing channels. In addition, the data collected with the meta pixel can be used to show our meta adverts only to those people who are interested in our offers or have similar interests. For this purpose, we may forward certain personal data to Meta to form target groups to whom our personalised advertising is to be sent. Meta may use this data for its own advertising purposes. This use of your data cannot be influenced by us as the website operator. The data collected using this service will not be used by us to identify you personally. However, Meta can establish a connection to your respective Meta account, if you have one.

On what basis do we process the data?

The legal basis for the processing is your consent in accordance with Art. 6 para. 1 lit. a GDPR.

Who do we share the data with?

The transfer of data by us is governed by our statements on data transfer. As Meta is a transnational company, your data may be transferred anywhere in the world. In particular, it may be transferred to Meta's headquarters in the USA. A country where the legislation does not guarantee adequate data protection.

8.6.       Google Tag Manager 

We use Google Tag Manager on our website, a service of the provider Google Ireland Ltd, Google Building Gordon House, Barrow St, Dublin 4, Ireland with headquarters at Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA, both together "Google".

Google Tag Manager is a service for centralised management of various tracking tags (e.g. Facebook Pixel, Google Analytics, Hotjar etc.). Google Tag Manager itself does not collect any data. The tags that collect the data that we manage using Google Tag Manager are listed in this privacy policy.

8.7.       Cloudflare

Cloudflare is a content delivery network (CDN) and website security service that helps to optimize and protect websites. It works by acting as a middleman between a website and its visitors, routing traffic through its global network of servers. Some of the benefits of using Cloudflare on a website include faster page loading times, improved site security against cyber attacks and DDoS attacks, and increased reliability and uptime. Cloudflare also offers features such as caching, SSL encryption, and a web application firewall (WAF) to further enhance website performance and security.

8.8.       Cloudinary

Cloudinary is a cloud-based image and video management platform that is used on websites to store, optimize, and deliver media assets such as images, videos, and audio files. This allows websites to easily manage and deliver high-quality media content to users on all devices, without the need for complex coding or server management. Cloudinary also offers a variety of features like image and video manipulation, responsive image display, and automatic format conversion, which help improve website performance and user experience. Additionally, Cloudinary offers advanced security features, such as access control and watermarking, to protect media assets from unauthorized use or distribution. Overall, Cloudinary helps websites streamline their media management process, improve website performance, and enhance the overall user experience.

8.9.       Mailjet

Mailjet is an email marketing tool that is used on websites to send promotional and transactional emails to customers and subscribers. It allows website owners to create and manage email campaigns, track email performance, and personalize email content for better engagement with their audience. Mailjet also offers advanced features such as automation, segmentation, and A/B testing to optimize email marketing efforts. Additionally, Mailjet can be integrated with website platforms and tools, such as form builders and e-commerce platforms, to seamlessly collect and manage email contacts and send targeted emails. Overall, Mailjet helps website owners to effectively communicate with their audience and drive conversions.

8.10.    Metabase 

We use Metabase, an open-source business intelligence and analytics platform, to visualize and analyze internal data. Metabase helps us create reports and dashboards to better understand user behavior and improve our services.

 What data do we process?

Metabase processes aggregated data collected from various internal databases. This data can include anonymized user actions, page views, and other metrics relevant to service performance. Personal identifiers are not stored in Metabase unless specifically configured to do so.

For what purpose do we process the data?

We use Metabase to analyze usage trends, optimize the functionality of our website, and support business decisions through data-driven insights.

Who do we share the data with?

Metabase is operated by us on our own servers or with carefully selected hosting providers. Data processed by Metabase is not shared with third parties unless explicitly stated elsewhere in this privacy policy.

 How can you prevent the processing of your data?

As Metabase operates internally and processes aggregated or anonymized data for analytical purposes, direct opt-out is not typically available. However, you can request the deletion or anonymization of your personal data under the rights explained in this privacy policy.

8.11.      Mixpanel

We use Mixpanel, a product analytics service provided by Mixpanel, Inc., with data processing through eu.mixpanel.com, to better understand user interactions with our website and improve user experience.

What data do we process?

Mixpanel collects information about how visitors interact with our website. This can include details such as device type, browser, usage patterns (e.g., button clicks, page views), IP address (anonymized where possible), and session duration. Data is pseudonymized and does not directly identify individual users without additional information.

For what purpose do we process the data?

We use Mixpanel to analyze user behavior, identify usage patterns, and optimize our website based on these insights. This helps us deliver a better and more personalized user experience.

 Who do we share the data with?

Data collected via Mixpanel is stored and processed on servers within the European Union. We have entered into a data processing agreement with Mixpanel to ensure the protection of your personal data.

How can you prevent the processing of your data?

You can opt out of Mixpanel tracking by activating the "Do Not Track" setting in your browser or by adjusting your consent settings through our Cookie Settings.

9.    Does our privacy policy always remain the same?

We may change this privacy policy at any time. The changes will be published on aumera.ai, you will not be informed separately.

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